Buenos Aires / Amsterdam / APAC - Remote

Creative Director
Collaborating across offices for various markets but primarily focusing on South Korea.

Singapore

Main Clients: Google, YouTube, Netflix, Shiseido

2021 - Present | Creative Director

Steered creative directions and integrated campaigns to support Google’s marketing effort in the Asia Pacific market. | Overseeing the launches of culturally relevant campaigns for Google Search, Maps, Translate, Google Play Points, YouTube, Duo, and Google up-skilling programs. | Brought in new business on Netflix and overseeing their creative suites direction for a show launch campaign. | Jury duty for YouTube Works Awards.

2019-2021 | Associate Creative Director

Selected in See It Be It program supercharging the next gen of female creative leaders | Represented the agency as key speakers in YouTube Brandcast and MMA Smarties. | Launched YouTube campaigns focusing on Korea and Japan. | Creative direction on Asia Pacific toolkit for Shiseido skincare brands such as Anessa and D Program.

2018-2019 | Creative Group Head

Co-led the expansion of Toaster branch inside Google office in Indonesia. | First hire as a hybrid between two markets to expand Indonesia office to steer the creative direction, campaign narratives and leading all the creative campaigns across Google products in the market; with focus on Search, Maps, Translate and Duo. | Helped made Toaster Indonesia MMA’s agency of the year.

Singapore

Clients: Clean & Clear, Neutrogena, Walls, Dove, Ben & Jerry, Knorr, Volkswagen, Lego, Sony

2017-2018 | Creative Group Head

Responsible for regional campaigns for J&J and Unilever including Neutrogena, Clean & Clear and Wall's. | Represented DDB Singapore in J&J global brand workshop in Los Angeles.

2015-2017 | Senior Art Director

Art direction across global and regional campaigns for Unilever and J&J. | Launched campaigns for Wall's and Dove. Steered the social content art direction for Ben & Jerry's. | Launched campaigns for Clean & Clear across regional market.

2012-2015 | Intergrated Art Director

Silver winner to Mediacorp Young Lions under print category. | Represented Singapore in the Young Spikes Integrated Competition at Spikes Asia | Worked on campaigns for Volkswagen, Sony and Dove. Also launched campaigns for Unilver regional accounts like Wall's.

Singapore

Clients: Mercedes Benz, Blackberry, Visa, Gillette, Singtel, Drypers, Guinness, Anmum, HP, Aviva

2011-2012 | Digital Art Director

Worked on campaigns for various brands like Singtel, Guinness, Mercedes Benz, Visa, J&J, Gillette and Gillette.

2010-2011 | Junior Web Designer

Worked on website and UI/UX for digital collaterals across brands like Visa, Mercedes Benz, Drypers, Anmum, HP, Aviva and Asiarooms.

During March-May 2023

Led and win Andaz Hotel Pitch and Google Prebunking Campaign across 2 different agencies