Introducing Elppa.
A new apple cider from AB Inbev Korea.
A brand created from zero by GUT.

Months of research into the category, the consumer, and the market
led us to the concept of change, which in turn influenced the product concept.
From the name, to brand positioning, logo, can, label until he complete brand guide.
Each element was designed around the concept "Turn Your Day Around".
Next time you're in Korea, keep an eye out for our spinning green apples and turn your day around too. 🍏