As part of the global 'See The Real Me' campaign for Clean and Clear, we had to develop a digital campaign to engage teens in India, Indonesia, Thailand, Malaysia and few other markets. Our starting point: 8 in 10 girls hate what they see in the mirror.
Find your #ReadyFace
Watch the reverse text mirror video below
Illustrations by Elen Winata
2017 Gold - Best Campaign – Original Content, Mob-Ex Awards
2017 Gold - Best Campaign – Video/ Rich Media, Mob-Ex Awards
2017 Gold - Research & Insights, Mob-Ex Awards
2016 Bronze - Direct Response/ Mobile, Creative Circle Awards
2016 Finalist - Use of Mobile for Media, Spikes Asia