Shining a light on a crisis within a crisis, with Search
Client: Google | Agency: Toaster (In-house) | Role: Creative Director | Market: Vietnam, Phillippines, India, Indonesia, Malaysia, Thailand, Singapore
Helping people overcome the stigma of mental health during the pandemic A simple film using combination of real footages of people and influencers to remind people to take care of their mental health and drive them to a self-care toolkit resources on Google.
The entire production was managed remotely during the lockdown with creative teams based in India, Singapore, Thailand, Vietnam and Indonesia.
2021 Best Interactive - Best Ads on TV
2021 Finalist - Most Creative – COVID-19 Response, MARKies Awards
2021 Finalist - Most Creative - Digital, MARKies Awards
2021 Finalist - Most Effective Use – Consumer Insight and Market Research, MARKies Awards
2021 Finalist - Most Effective Use – Digital, MARKies Awards
2021 Gold - Social Impact/ Not-For-Profit, MMA Smarties Vietnam
2021 Gold - Social Impact/ Not-For-Profit, MMA Smarties ID
2021 Silver - Social Impact/ Not-For-Profit, MMA Smarties APAC
2021 Silver - Social Impact/ Not-For-Profit, MMA Smarties India
2021 Finalist - Social Impact/ Not-For-Profit, MMA Smarties Global
2021 Finalist - Brand Awareness, MMA Smarties APAC