Google Search App is the easiest way to follow sports in your local language, but awareness was low in Southeast Asia, with most users only searching for trivia. We needed to shift perceptions and drive new behavior.

We launched a multi-market campaign that was culturally, media, and data fluent. By integrating real-time game data into ads across platforms, we delivered a fan experience as dynamic as the app itself. With in-game, media, and fan behavior triggers, the campaign drove millions of daily active users across key markets.