#CheckGoogleFirst
Client: Google | Agency: Toaster (In-house) | Role: Creative Director | Market: Indonesia, Thailand, Vietnam
Ads that helped shoppers resist other shopping ads
Google has a one-box shopping feature where users are able compare products, prices and reviews all in one place. To raise awareness about the feature and help shoppers replace their impulse buying habit with a new one; making more informed shopping decisions, we intercepted people’s shopping cravings in as many ways as possible.
We launched the campaign with
‘Love at First Sight’ films
Tapping into the power of iconic and nostalgic song to best represent consumer’s feeling during impulse shopping and remind shoppers to check Google first. By partnering with top e-commerce retailers from each market, we strategically chose the products featured in the videos based on a blend of sales search and social data.
Watch the series for Indonesia market below
As well as for Thailand and Vietnam..
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02 - Director Mix Pre-Rolls
We created pre-rolls that knew just when you feel impulsive and used shopping heavy days like payday, National Shopping Day (ID), Black Friday (TH), Christmas (VN) and more to get to shoppers.
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03 - Contextual Ads
Our ad deals catered to shoppers’ interests too. An ad before you watch a gadget review, will be different from when you seek K-pop videos, fashion, automobiles and many more passion points.
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04 -Social
Across social, showcasing first point of view visuals narrated by inner thoughts as shoppers, we targeted them with relevant deals that felt like they were made just for them.
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05 - Bumpers and Banners
Tapping into all moments of shopping temptation - when people searched for their impulses online, we targeted them with relevant deals that felt like they were made just for them.
Every ad across markets was made and served at a relevant moment.
2020 Bronze - Cross Mobile Integration, MMA Smarties Global
2020 Bronze - Cross Mobile Integration, MMA Smarties APAC
2020 Bronze - Best Data-Driven Display Creative, MMA Smarties Vietnam
2019 Gold - Cross Mobile Integration, MMA Smarties ID
2019 Gold - Mobile Native, MMA Smarties ID
2019 Silver - Cross Mobile Integration, MMA Smarties APAC
2019 Silver - Programmatic, MMA Smarties APAC
2019 Silver - Programmatic, MMA Smarties ID