Anessa Regional Social Toolkit
Client: Shiseido | Role: Creative Director | Market: Singapore, Malaysia, Vietnam, Thailand, Taiwan, South Korea
Anessa, a leader in premium mass suncare, sought to convert mass-market users to upgrade to their products. With a limited budget, we developed a toolkit with online videos and revamp the social content visual language to showcase the new formula and educating consumers about photoaging. The scope was also to craft regional social media strategy, addressing unique market barriers. Through research and social listening, we identified key barriers and created five content pillars—Lifestyle, Technology, Sensorial, Brand Story, and Beauty Benefit—to drive engagement and conversation.
Client: Shiseido | Role: Creative Director | Market: Singapore, Vietnam, Thailand, Taiwan, South Korea
d Program Regional Social Toolkit
D Program, a successful skincare line in Japan, was a newcomer in global markets. Our task was to create a regional toolkit that established consistent art direction and communication for the brand, positioning it within the derma category.
Unlike Anessa, d Program is a brand with clean, elegant, and gentle visual identity to reflect the purity of the product and its delicate formulation. We also crafted three key social content pillars: #DProgramDaily to highlight daily relevance and brand history, #DProgramScience to boost credibility with research and science, and #DProgramRange to introduce the product range, technology, and superiority.
