Client: Google | Agency: Toaster (In-house) | Role: Creative Director
Google Duo: Say What
Poking fun at biggest pain points of communicating through a video call, we had fun creating this campaign to show that we can avoid communication mix-ups with Google Duo. Through wordplay and puns, the campaign started with ads that shows a couple almost breaking up; to riding into the latest popular catch-phrases; to pranking people by (falsely) spoiling movie endings in cinema right before the film starts with our ads.



Watch the case study below
The Films
Here are some of the films that taps into local catch-phrases
Using the same video call miscommunication formula, we decided to prank audience on ground in cinema theatres by making casual banter to sound like movie spoilers. We picked four latest movies and put the ads in the right cinemas.
Then we went to the cinema..



MMA Smarties — Silver, Brand Awareness
Campaign Brief Asia — Mobile